Hi Coffee Millenium Plaza Now Open

Hi Coffee UK is a relatively young chain of coffee shops but they recently opened their third store at the Millennium Plaza in Newport city centre. This new venue is a coffee shop/bar hybrid and their first full format store, offering a wide range of delicious ‘extra special’ food products, their classic range of hot and iced drinks, and a new selection of premium artisan beers and quality wines.

Hi Coffee illustration style by Arobase Creative

With the new Hi Coffee menu’s came a new Hi Coffee menu design, as we rolled out a series of hanging menu’s, a double sided table menu and smaller food & drink menu’s for around the store. In addition to our menu work, we created illustrated promotional posters that would advertise the hugely popular customisable iced teas, and we gave the internal walls some spark with vinyl graphics that tell the brand story. The brand presence in the new store is strong and we left no stone unturned with new external signage, christmas party posters, kids colouring in and even the bespoke illustrations on the toilet doors. The riverside store proposed our biggest challenge yet and we are delighted to see it open and thriving.

Hi Coffee is quickly becoming a household name across South Wales with two established ‘express’ stores situated in Newport and Neath train stations and with development underway on a third express store in Port Talbot. Since we first started work on the Hi Coffee brand a year ago we have seen them grow from 2 to 6 stores, and the potential for further development is gathering momentum.

Hi Coffee existing brand rollout

With each store throwing up its own unique challenges, the Hi Coffee brand has been an ever developing project and the versatile identity that we work with today has been a long and exciting journey. Working collaboratively with the management since day one, we have developed a set of fresh brand values, recognising the companies unrivalled passion for customer service as their biggest selling point. Focusing on service and satisfaction, we prepared a strategic brand document that would outline future store standards, steer customer perception and lay the foundations for a sophisticated visual identity.

These guys have helped deliver the change required for my company. In this industry, you need to work with people you can trust, call upon and deliver. Arobase do just that all in a cost effective, efficient way.

Jonathan Hill - Hi Coffee