Parc Pantry was established in 2014 as a Cafe/Deli in Newport, South Wales and has since extended its brand to a stunning Victorian Tea Rooms in the city's local landmark, Belle Vue Park. Founded on the ‘shop local’ mantra, Parc Pantry sell high quality food & drink products, as well as artisan gift items all sourced locally in South Wales.
Our challenge was to create a brand identity that communicated local & fresh, while complimenting the rustic store interiors and welcoming, family-friendly environments. Our vision was to create a crafted but stylish aesthetic which we achieved through juxtaposition of handmade typography and modern design.
We were also tasked with creating marketing materials for a whole host of Parc Pantry events supporting their community and local suppliers. With the whole family in mind we established a playful and friendly illustrative style to compliment the bespoke Parc Pantry typeface, to create engaging posters, online ads and in store promotions.