Branding, Marketing, Graphic Design & Photography
Parc Pantry was established in 2014 as a Cafe/Deli in Newport, South Wales and has since extended its brand to a stunning Victorian Tea Rooms in the city's local landmark, Belle Vue Park. Founded on the ‘shop local’ mantra, Parc Pantry sell high quality food & drink products, as well as artisan gift items all sourced locally in South Wales.
Our challenge was to create a brand identity that communicated local & fresh, while complimenting the rustic store interiors and welcoming, family-friendly environments. Our vision was to create a crafted but stylish aesthetic which we achieved through juxtaposition of handmade typography and modern design.
We were also tasked with creating marketing materials for a whole host of Parc Pantry events supporting their community and local suppliers. With the whole family in mind we established a playful and friendly illustrative style to compliment the bespoke Parc Pantry typeface, to create engaging posters, online ads and in store promotions.
"AT Branding were instrumental in helping to create the Parc Pantry brand, their insight, creativity and commitment to making our business a success has given our fledging business the best possible start"