With most of the population not aware of the need for cat grooming, most cats are subject to uncomfortable and often traumatizing treatments at the vets once a situation has become too dire. Preen & Purr aims to change this by offering a force-free grooming experience for their client’s that’s not only incredibly good for their health – but a pleasant experience as well.
Our challenge was to build a brand that not only conveys values of comfort and luxury – but also educates the population about the benefits of this relatively unique service.
We started with the name. A marriage of the words ‘preen & purr’ to denote not just the clean and fresh groom but also the pleasure your cat will get from the experience. Arobase then crafted a smile-in-the-mind logotype and attractive visual identity that oozes both indulgence and professionalism.
We then rolled out a complete set of collateral that ensure the brand’s integrity is maintained from introduction to treatment. This includes: brand stationery, promotional materials, ring binders, treatment forms, social media artwork and a multi-page website which can be viewed at - www.preenandpurr.co.uk