Sales Alliance are an organisation offering their clients the ability to grow a sustainable pipeline of sales built upon establishing a relationship of trust and understanding of their customers’ needs. Their aim is to destigmatise the ‘transactional’ nature of sales and take pride in customer satisfaction over personal gain. Their selfless, client focussed operation is summarised nicely by the company mantra: ‘Your success is our success’.
We produced Sales Alliance new guidelines document through a collaborative branding process. A piece outlining their company values, customer perceptions, communication guides and the foundations for their visual identity. Building upon this, we created a positive and engaging brand that looks professional in print and comes to life in digital. With a distinctive and recognisable logo, and a vibrant colour palette, the identity truly reflects the people behind the business cards.