Sales Alliance

Branding & Graphic Design

The Project

Sales Alliance are an organisation offering their clients the ability to grow a sustainable pipeline of sales built upon establishing a relationship of trust and understanding of their customers’ needs. Their aim is to destigmatise the ‘transactional’ nature of sales and take pride in customer satisfaction over personal gain. Their selfless, client focussed operation is summarised nicely by the company mantra: ‘Your success is our success’.

Through a collaborative branding process we were able to produce their brand guidelines document. A piece outlining their company values, customer perceptions, communication guides and the foundations for their visual identity. Building upon this, we created a positive and engaging brand that looks professional in print and comes to life in digital. With a distinctive and recognisable logo, and a vibrant colour palette, the identity truly reflects the people behind the business cards.

Andy Miller

"Not only did they nail the brief extremely quickly, incorporating the values and vision I was trying to achieve for Sales Alliance, but each and all of the proposals were worthy of consideration. I would have absolutely no hesitation in recommending Tom and Arobase Creative for anyone looking to create a vibrant and representative branding solution for their business."