TAJE is an independent beauty clinic tucked away in Newport, South Wales. TAJE needed a website, but were lacking a cohesive brand and an identity that credited the quality and professionalism of the service they provide. In the lead up to the 10th anniversary of TAJE we treated the brand to the makeover it deserved and launched it in celebratory style.
TAJE's new mark takes inspiration from the whorl finger print, representing the individuality of the brand and the personal service they deliver. The clean/modern drawing of the print represents perfect skin, and the 'TJ' monogram places the brand at the heart of skin health.