Currency Index
Challenge
Currency Index are international payment specialists who help clients with bank beating exchange rates when buying products and property overseas. They were looking to overhaul their brand identity which had lost its way with inconsistent logos and a lack of uniformity across their company literature and marketing materials.
We created a new brand that moved away from misleading currency symbols and championed 'the transaction' - helping to reduce the number of 'holiday money' enquiries and help reaffirm their position as a leading foreign currency brokerage.
Solution
Recognition
They immediately understood what we were trying to achieve, what our company represented and what messages we wanted to portray which led in short order to a comprehensive brand proposal they had done an amazing job with!
