City Bouldering

Back to basics for this bouldering website

Challenge

City Bouldering is a climbing company with a growing portfolio of bouldering centres across London. As the company has expanded, the website had become more difficult for the client to manage and more confusing for customers to browse and make bookings.

Solution

We went back to basics, reviewing the overall website sitemap and simplifying the customer journey. By utilising a filter and tag system we were able to manage all events, across all centres, from one single database. We used the same structure to manage membership and class pricing and give each location a dedicated landing page where customers could access everything they need to know for their local centre.

Recognition

View Client Website
We added an extra layer of interactivity by loading the beginners page bottom to top encouraging users to 'climb' up the page
Bespoke brand Icons are used across the webite.
the main objective of the new site was simplifying the events database for the client and customers
Bespoke brand Icons are used across the webite.
The pricing page features one set of pricing with access to centre specific booking widgets
Bespoke brand Icons are used across the webite.
Route setting is an important feature for customers while the new feedback function helps CB improve their service
Bespoke brand Icons are used across the webite.
We took every opportunity to introduce the CB branding into the website UI with irregular jagged shapes
Bespoke brand Icons are used across the webite.
To support the website and ongoing marketing we carried out a photoshoot on location
Bespoke brand Icons are used across the webite.
No items found.
No items found.
No items found.
No items found.

,

Similar Projects

Roddy Clips

Carp fishing gets a glow up
Branding
Photography
Web Design
Sport & Leisure

Signature Sports

A playful identity that unlocked serious results
Sport & Leisure
Branding
Photography
Web Design

Back 2 Action

Website Performance Optimised
Sport & Leisure
Branding
Web Design