Dog & Spoon

Playful meets premium in this lovable rebrand

Challenge

Dog & Spoon are a Derbyshire based distillery that have been producing incredible spirits for many years, but they faced a number of challenges with their packaging. Number one was their concept. Outside of the logo the motif of dogs and spoons was not being capitalised on, replaced instead with a "science project" concept. Second was complexity. Their label solution was made up of 4 individual labels that needed application which needed streamlining. The final one was their sustainability message, which felt more like an afterthought.

Solution

Our solution saw us bring back the dogs in a major way, streamline their label to a single application and to champion sustainability as a major focal point of their packaging. The full project saw us overhaul their entire product range as well as produce product photography.

Recognition

View Client Website
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Before vs After. We developed a new dog motif with stronger proportions and tonnes of character.
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Before vs After: Label Concepts
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A bespoke typeface was created to allow "doggy" characters to be introduced into product names.
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Full product label template
'SOS' booklet design to advise clients in ways that can help their business.
'SOS' booklet design to advise clients in ways that can help their business.
'SOS' booklet design to advise clients in ways that can help their business.
'SOS' booklet design to advise clients in ways that can help their business.
'SOS' booklet design to advise clients in ways that can help their business.
As well as their core range, we produced studio imagery of their full range.
'SOS' booklet design to advise clients in ways that can help their business.
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