Dog & Spoon
Challenge
Dog & Spoon are a Derbyshire based distillery that have been producing incredible spirits for many years, but they faced a number of challenges with their packaging. Number one was their concept. Outside of the logo the motif of dogs and spoons was not being capitalised on, replaced instead with a "science project" concept. Second was complexity. Their label solution was made up of 4 individual labels that needed application which needed streamlining. The final one was their sustainability message, which felt more like an afterthought.
Solution
Our solution saw us bring back the dogs in a major way, streamline their label to a single application and to champion sustainability as a major focal point of their packaging. The full project saw us overhaul their entire product range as well as produce product photography.