Ma Chilli

A Chilli brand you'll go silly for

Challenge

Ma Chilli is an artisanal hot sauce brand from Alderton, Gloucestershire, and proudly boast the finest chilli sauces in the Cotswolds. Self-confessed foodie and passionate producer Zoe came to Arobase Creative to help develop a brand that represents the joys of cooking and the vibrance of the Ma Chilli product portfolio.

Solution

'Go silly for Ma Chilli' is the playful slogan that we centred the branding around, creating a mischievous mascot 'Chill.I.Am' who can be seen wreaking havoc across the packaging and other brand materials. Just like the handcrafted sauces, the Ma Chilli brand design was a labour of love with bespoke hand drawn typography supporting the unique illustration style of the characters and brand assets.