Frankton Rum
Challenge
80 years ago, Operation Frankton, 7/12 December 1942, popularly known as "The Cockleshell Heroes", tells how a handful of Royal Marines paddled 70 miles up the River Gironde during the hours of darkness. They took 5 days to reach Bordeaux, where they laid explosive charges on enemy shipping. This limited edition rum brings attention to an incredible act of bravery and one of many remarkable stories in our military history.
Solution
Operation Frankton was a top secret stealth mission conducted under the cover of darkness, casting no light and making little noise. The black out design of Frankton Rum's label and outer packaging is designed to reflect the stealthy nature of the operation. When moved under direct light, the story comes to life, like moonlight catching the outline of our heroes in the night.