Frankton Rum

Shining a light on a special operation

Challenge

80 years ago, Operation Frankton, 7/12 December 1942, popularly known as "The Cockleshell Heroes", tells how a handful of Royal Marines paddled 70 miles up the River Gironde during the hours of darkness. They took 5 days to reach Bordeaux, where they laid explosive charges on enemy shipping. This limited edition rum brings attention to an incredible act of bravery and one of many remarkable stories in our military history.

Solution

Operation Frankton was a top secret stealth mission conducted under the cover of darkness, casting no light and making little noise. The black out design of Frankton Rum's label and outer packaging is designed to reflect the stealthy nature of the operation. When moved under direct light, the story comes to life, like moonlight catching the outline of our heroes in the night.

Recognition

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The details of the blackout print are only revealed under direct light
Bespoke brand Icons are used across the webite.
Full label design we produced for Frankton with the black out front of pack
Bespoke brand Icons are used across the webite.
With limited photography archives, it would be neccessary to create a bespoke stencil illustration. We based the illustration from a model of a Cockle Mk 2 and the men that used it.
Bespoke brand Icons are used across the webite.
Bespoke brand Icons are used across the webite.
The secondary packaging tube had a similar black out design
Bespoke brand Icons are used across the webite.
The tube design featured an infographic kit list, shining a light on the complexity of the mission and the challenges faced
Bespoke brand Icons are used across the webite.
The tactile details of the labels and tubes encourages interaction
Bespoke brand Icons are used across the webite.
The reverse labels were printed in white to tell the story of the 'Cockleshell Heroes' and the 80th anniversary fundraising challenge
Bespoke brand Icons are used across the webite.
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