Mad Dog Brewing Co

A craft beer brand to give the dog back its bite

Challenge

Mad Dog is a Welsh brewery, dedicated to creating speciality, vegan-friendly craft beers with unique ingredients. Our challenge was to give the dog back its bite with an injection of fun - telling the story of each beer through a series of quirky illustrated characters.

Solution

Recognition

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We developed a custom headline font to give Mad Dog complete ownership over it's typography
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Each beer concept tells a unique narrative inspired by it's name
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'Born Sippy' was the result of a naming competition. In this case the winner was illustrated into the Mad Dog universe and features on the can design
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Mad Dog Brewing Co secured 5x ROI within 2 months of launching their new Ecommerce website

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Aside from the core range, many small batch specials have been developed
'SOS' booklet design to advise clients in ways that can help their business.
Event themed specials are a common project
'SOS' booklet design to advise clients in ways that can help their business.
Packaging box
'SOS' booklet design to advise clients in ways that can help their business.
Holiday themed social graphics are often created
'SOS' booklet design to advise clients in ways that can help their business.
'SOS' booklet design to advise clients in ways that can help their business.
'SOS' booklet design to advise clients in ways that can help their business.
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